Chapter 1167 Real Estate

In a sense, Zheng Yao, as CEO and president, actually found her job quite dull. Because the boss of their own company was someone who liked to meddle.

She had gotten used to this from the very beginning when they started Future Advertising.

So after listening to Dong Chenxi and confirming that Future Investment Fund could provide substantial financial support, she decisively laid out the company's current situation.

"The projects the company is currently advancing don't actually need financial support for now." Zheng Yao's opening remark made Zhao Fusheng frown.

If no financial support was needed, then he would have to invest those funds into the financial or investment markets.

But before he could speak, Zheng Yao said, "However, I think we can take this opportunity to officially enter the real estate industry."

Real estate?

Hearing this, not only Dong Chenxi but even Zhao Fusheng was stunned.

To be honest, Zhao Fusheng never expected that Zheng Yao would be so interested in the real estate industry, repeatedly proposing to enter it.

You see, the difficulty of the real estate industry was very high. It seemed like everyone could engage in development, but in reality, only a few companies could truly grow big and strong.

Other companies trying to get a piece of the pie would definitely face severe blows.

At the very least, in Zhao Fusheng's view, real estate wasn't that easy to do; otherwise, he wouldn't have instructed Zheng Yao to only build low-rent housing in cooperation with the Xue family, helping them boost their political achievements.

In the end, Zhao Fusheng was truly afraid of this cutthroat industry.

But he didn't expect that his most trusted general, Zheng Yao, would be so fixated on the real estate industry, which surprised him.

"Surprised?" Zheng Yao saw their reactions and wasn't surprised herself, but instead took the initiative to ask.

Zhao Fusheng and Dong Chenxi looked at each other, then both nodded.

Zhao Fusheng didn't speak; Dong Chenxi was the first to say, "Honestly, I didn't expect you to be interested in real estate either."

Zheng Yao shook her head: "It's not that I'm interested in this industry; it's that after discussion, the people below think this industry can bring us huge profits in the next ten years."

Dong Chenxi was silent, while Zhao Fusheng was quite surprised. As someone who had experienced it firsthand, he could responsibly say that the real estate industry was indeed one of the most profitable among all domestic industries. But that was because he had lived through it.

Yet the people under Dong Chenxi could deduce this result from existing data—that was impressive.

It was like two people fighting, and someone could predict the opponent's moves in advance—how remarkable that was.

Thinking this, Zhao Fusheng smiled at Zheng Yao: "Is it someone from your strategic research department?"

Zheng Yao nodded: "Mm, a newcomer."

"A newcomer?" Zhao Fusheng raised an eyebrow, then smiled: "Quite an impressive newcomer."

Dong Chenxi also asked curiously: "How did he discover it?"

She meant how the newcomer had reached that conclusion.

Zheng Yao shrugged: "I don't know either. One day, he suddenly came to me with a report and told me that if we wanted to develop better, we needed to get into real estate."

Zhao Fusheng nodded. He knew that Zheng Yao treated the people in her strategic research and planning office very well, giving them a high degree of freedom. Those people could directly enter Zheng Yao's president's office at any time.

But Zhao Fusheng thought this was correct. For a company to develop, such talents were indispensable. These people seemed to sit in the office all day, but the fact that they passed Zheng Yao's selection itself represented their strength. They might lack practical operational skills slightly, but in terms of theoretical knowledge, they were quite formidable.

Moreover, because such people lacked specific grassroots work experience, with a little polishing, they could fully胜任 middle or even senior management positions.

"So, what do you plan to do?" Dong Chenxi asked Zheng Yao.

Zhao Fusheng was the boss and only needed to sit and listen to reports, but since the money came from Future Investment Fund, Dong Chenxi naturally had to ask clearly.

"I've considered that since we have to do it, we should strive to maximize profits." Zheng Yao said to Dong Chenxi: "So I plan to acquire land in the capital."

"Acquire land?" Dong Chenxi frowned slightly, clearly not understanding Zheng Yao's words. Although she was now in investment, that didn't mean she understood real estate. Even Zheng Yao herself only understood after reading that proposal.

"Yes, we first hoard commercial development land in the capital, and then when market prices rise, we choose whether to develop or resell." Zheng Yao looked at Zhao Fusheng seriously: "I discussed this with Xue Yuanfang, and he said it's feasible."

Obviously, this involved issues of interest exchange.

Sighing softly, Zhao Fusheng understood that some things had finally happened.

He had always tried to avoid his company intersecting with certain big families, but the problem was that on Chinese soil, such things were unavoidable.

Looking at Zheng Yao, Zhao Fusheng said: "What terms did you negotiate with him?"

"As per your previous instructions, someone from Xue Yuanfang's family is in charge of education in Xichuan. We promised to help them build Hope Schools there." Zheng Yao said slowly.

"What?"

Zhao Fusheng was startled, not expecting Zheng Yao to have negotiated such terms.

But thinking about it, it was pretty good. Not only could he accept it, but the key was that this interest exchange was subtle. The Xue family just needed to be there; they didn't need to help smooth things over. Simply put, Future Group relied on its financial strength to acquire land.

With that thought, Zhao Fusheng smiled and nodded to Zheng Yao: "Since that's the case, let's start."

Then he said meaningfully to Zheng Yao: "The real estate industry, in simple terms, is about seizing the opportunity. If you are one step ahead of others, you can take the initiative. Since you've decided on land banking, strive to buy a few plots within the year. Land won't disappear; sitting there, it's still the company's fixed assets."

There was no choice; the Olympics were coming soon. In another two or three years, housing prices in the capital would enter a mode of狂暴增长. Zhao Fusheng knew this was the last chance to enter the real estate market.

If they waited until everyone realized real estate could make money, getting a piece of the pie wouldn't be so easy.

Zheng Yao also understood this principle: strike first to gain the advantage, strike later to suffer—this was an eternal truth. Hearing Zhao Fusheng's words, she nodded: "Don't worry, I've already arranged for the marketing department to conduct research and come up with a plan as soon as possible."

Then she looked at Dong Chenxi: "As for the funds..."

Before she could finish, Dong Chenxi said: "I'll have someone transfer 100 million US dollars to the company's account as soon as I get back."

She wasn't stupid. Since both Zhao Fusheng and Zheng Yao had decided, her opposition would be meaningless, so she naturally gave full support.

Besides, Zhao Fusheng was the boss; if they lost money, it was his worry.

As for Tong Zhenbang's opinion, hah, once the money was in Zhao Fusheng's hands, what did it have to do with him?