Chapter 1578 Old Jiang's Idea

"You mean, if relations between China and South Korea become tense, the stars we find will be affected?"

Zheng Yao, hearing Zhao Fusheng's words, thought for a moment and asked him.

Zhao Fusheng nodded: "Yes. South Korea's policy toward China often depends on the Americans' attitude. To put it bluntly, if our relationship with South Korea is good now, we can invite Korean stars for endorsements or even have them film TV dramas. We might even invite the best among them to perform at a gala like the Spring Festival Gala."

"But once bilateral relations go wrong, all these actions must stop. Then what about the advertisers' losses?"

This was a fact. In his previous life, Zhao Fusheng had experienced such a thing. The company hired a famous Korean girl group leader for an endorsement, but that idiot woman posted a photo of a piece of candy during a sensitive time of strained relations, causing an uproar. Not only did she lose the endorsement, but the advertising company was also scolded mercilessly.

It didn't matter if a star was uneducated, but if they liked to meddle in politics, they were truly idiots.

"That is indeed a problem."

Zheng Yao sat there, thought for a moment, and suddenly said: "What if we add some restrictive clauses in the contract?"

Restrictive clauses?

Zhao Fusheng was startled and looked at Zheng Yao in surprise: "You mean, restrict those stars?"

Zheng Yao nodded: "Yes, restrict them so they don't say anything inappropriate during sensitive times. And if relations between the two countries become tense, we can just terminate the contract amicably."

"That could work."

Hearing Zheng Yao's words, Zhao Fusheng smiled and said to her: "But you have to be careful, don't get screwed over by them."

To be honest, although the popularity of Korean dramas and Korean stars was inevitable, Zhao Fusheng really didn't have much fondness for these Koreans.

This was a very exasperating people. Perhaps because they had never been strong, they worshipped the strong, but at the same time, they liked to live in their own world.

Can you imagine that as late as 2010, there were still Koreans who thought the Chinese people couldn't get enough to eat?

"Got it. I'll have the legal department prepare."

Zheng Yao nodded to Zhao Fusheng.

The next steps were simpler. Zheng Yao personally stepped in to communicate with CCTV about the Spring Festival Gala advertisement.

It turned out that Zhao Fusheng's guess was correct.

Although CCTV was a bit frustrated with the conditions proposed by Future Advertising, they had missed the business opportunity, and Future Advertising had clearly stated that they only wanted to expand their influence and market.

In other words, CCTV got the benefits, Future Advertising got the fame. It was a win-win for everyone. Why not?

Even Zheng Yao had to admire Zhao Fusheng's foresight.

If Future Advertising had touched on CCTV's economic interests in the slightest, she was sure the cooperation would have fallen through. But under Zhao Fusheng's advice, Future Advertising's approach made CCTV very satisfied.

Under these circumstances, the cooperation between CCTV and Future Advertising was smoothly concluded.

When the news spread, many people knew that Future Advertising would truly become stronger this time.

As the Spring Festival Gala approached day by day, information from all sides naturally gathered at Zhao Fusheng's end. By the time the contract was formally signed, he knew he had succeeded again.

...

...

"You really are an advertising genius."

Sitting in CCTV's lounge, Jiang Wen said to Zhao Fusheng.

It was January 16th, less than a week before the Spring Festival. Jiang Wen had some acquaintances participating in this year's Spring Festival Gala. He happened to be having dinner at Zhao Fusheng's place. After dinner, he had Zhou Yun and the child accompany Fan Bingbing, and he dragged Zhao Fusheng out to CCTV.

Zhao Fusheng didn't mind; he went along for the fun. He accompanied Jiang Wen backstage to say hello, but after this trip, Zhao Fusheng felt he shouldn't have agreed to Old Jiang's request, because greeting people was really exhausting.

There were too many people!

Regardless of age or seniority, on this stage, many familiar faces and veteran artists from the country would appear, even national first-class actors.

Zhao Fusheng held respect for these people.

Because he knew very well that it was because of these people that the entertainment industry was not just about entertainment but also about culture.

You see, culture and entertainment are sometimes one and the same, but sometimes they are different.

After visiting everyone else, they happened to catch the rehearsal, so the two stayed to watch the excitement.

"So, want to apprentice and learn the trade?"

Facing Jiang Wen's teasing, Zhao Fusheng laughed heartily and said.

"Pfft!"

Jiang Wen completely ignored Zhao Fusheng's remark, curled his lip and said: "Then do you want to learn how to be a director from me?"

Zhao Fusheng was instantly speechless.

This guy really didn't want to lose out.

"By the way, I heard you have cooperation with the Korean side?"

Jiang Wen suddenly remembered something and asked Zhao Fusheng.

Zhao Fusheng nodded: "There's an investment company over there, and Future Films also has cooperation with several Korean agencies. What, are you interested in something over there?"

He hadn't expected Jiang Wen to be interested in Korean matters.

"I don't know a damn thing about investing!"

Jiang Wen curled his lip, glared and said: "Do you think with my level, when I have you available, I would consider investing in Koreans?"

Zhao Fusheng burst out laughing.

But Jiang Wen was right. With a renowned investment genius like him around, it would be idiotic, not thoughtful, to invest money in Koreans.

"Then what do you want?"

Zhao Fusheng asked Jiang Wen in confusion: "Are you planning to go to Korea to make a movie?"

"No, I want to use an actor from over there." Jiang Wen thought for a moment and said to Zhao Fusheng: "I've had an idea recently. I plan to make a movie. A while ago, I watched one of their films. There's an actor named Song Kang-ho. He's very good. I want to use him."

"Song Kang-ho?"

Blinking, Zhao Fusheng recalled the name, and a big pancake face immediately appeared in his mind.

Song Kang-ho was a famous South Korean actor, known as one of the three top actors in Korea. He was extremely popular in the country of kimchi, roughly equivalent to the level of Actor Liang or Singer Liu in China.

More importantly, the films he starred in were very successful both critically and at the box office. He was one of the best actors in Korea.

And Jiang Wen had taken a liking to Song Kang-ho?

"What, is there something wrong with him?" Jiang Wen asked curiously when he saw Zhao Fusheng silent.

"Nothing else is a problem."

Zhao Fusheng looked at Jiang Wen and smiled: "It's just that his political leanings are toward the Democratic Party faction in Korea. If you use him in a film, it might cause some trouble when it's released in Korea."

He paused and added: "And I'm not familiar with him. I can only have the company contact him."

Liang Jingyu was doing quite well in Seoul now. Future Investment's Korean branch had become a rising star among foreign enterprises in Korea. He might not be familiar with Song Kang-ho, but sending an invitation to him shouldn't be a problem.

"Then who do you suggest I use? Ahn Sung-ki is too old. Song Kang-ho is suitable. As for Choi Min-sik, that guy is a lunatic—he actually believes in Buddhism."

Shaking his head helplessly, Jiang Wen said: "Just help me contact Song Kang-ho. I only need a Korean male star for the role anyway."

Zhao Fusheng nodded and said nothing more.

Speaking of which, although he looked down on the Koreans, he had to admit that Korean filmmakers were very impressive. At the very least, their sense of social responsibility was truly admirable.

In this regard, Chinese filmmakers still had a long way to go.