Chapter 0188 Sweet Sweet

What is the essence of advertising?

Simply put, it is to widely inform and convey information.

Whether public service ads or commercial ads, the ultimate goal is to move the viewer. So the most successful ads are only one kind: those that are unforgettable.

Therefore, whether it's the romance of 'A diamond is forever' or the brainwashing of 'This year, no gifts; if you give, only give Brain Gold,' in the end, what remains with consumers is a deep-rooted impression: when they need a certain product, they subconsciously choose the one with the best advertising.

It is said that kind people only see the beautiful side of the world, but in the eyes of someone like Zhao Fusheng, the world is occasionally full of conspiracies.

Of course, he would never admit that he himself is the one who most enjoys using tricks.

So, after Wang Zhen's exclamation, Zhao Fusheng looked at him seriously and said earnestly, 'I'm not robbing you; I'm teaching you how to do business...'

Wang Zhen was immediately defeated by his shamelessness. Clearly, in his worldview, he really couldn't understand why charging advertising fees by the day was so taken for granted in Zhao Fusheng's mouth.

Zhao Fusheng waved his hand, unable to explain to Wang Zhen how attractive this navigation webpage was to many people at the time. There were too many young people like Wang Zhen; he himself was probably like that back then.

At that time, Zhao Fusheng held a thought similar to most people: 'It's not that I lack the ability to make money; it's just that I have no capital. Compared to working steadily, doing business is the most comfortable and easy. Just give me a few million, and I can turn it into tens of millions within a year...'

Years later, Zhao Fusheng still felt that this statement had some truth. After all, dreams and creativity are things that only young people persistently try to pursue.

But anyone entering an unfamiliar industry needs to adapt and work hard. Things falling from the sky are extremely rare. Even if such a thing happens, the person below must be prepared for the pie to hit their head. Otherwise, what falls may not be a pie but a trap.

Wang Zhen was stunned for a moment, then honestly nodded and didn't ask Zhao Fusheng anything else.

His greatest strength was his honesty.

From a business perspective, such a person may not achieve great feats, but he will certainly fulfill his duties. Any company with such an employee is fortunate.

In running a business, talented and capable employees are certainly important, but what truly matters are those steady and ordinary people. Because sometimes, knowing too much makes people less happy than those who know less.

The workplace is like this: steadiness is the main theme.

In Wang Zhen's view, Zhao Fusheng would not harm him. Since he agreed to help Zhao Fusheng maintain this webpage, he would just do whatever Zhao Fusheng told him to do.

But more importantly, it was a conversation Dong Chenxi had with Wang Zhen.

It happened one time when Wang Zhen casually mentioned that the webpage he maintained for Zhao Fusheng had increasing traffic, and people were already approaching him to place ads.

After thinking it over for a long time, Dong Chenxi told Wang Zhen that no matter who approached him, he should not agree to anything. He should listen to Zhao Fusheng's instructions, not ask for compensation, and do exactly as Zhao Fusheng said.

'In this world, the most reliable hands are the ones on your own shoulders. What you need, you cannot expect others to give you. You must let people see your value,' Dong Chenxi said seriously to Wang Zhen.

At the time, Wang Zhen didn't quite understand her meaning. Dong Chenxi explained with a bitter smile: 'Think about it, is what Zhao Fusheng is doing now something an ordinary student would do? Whether working as a designer for Future Advertising or secretly setting up this navigation webpage, he is definitely going to do big things in the future. When that time comes, he will need his own people, and you are the most suitable candidate.'

Wang Zhen hadn't thought that far, but he felt that helping Zhao Fusheng with something was good, at least repaying Zhao Fusheng's help to him and Dong Chenxi.

'Handle the advertising yourself. I'll give you a bank card later; all advertising fees will go into this card. If you need to buy servers or computers, take the money from it,' Zhao Fusheng said to Wang Zhen.

Wang Zhen nodded: 'I know. Actually, I've had an idea lately, and I want to talk to you about it sometime.'

'Oh?' Zhao Fusheng looked at Wang Zhen with some surprise: 'About what?'

Wang Zhen smiled shyly: 'It's a game. Well, not really a game. I was chatting with Chenxi at home when I had nothing to do, and I came up with it myself...'

Zhao Fusheng nodded: 'Okay, let's talk after I finish this planning proposal I'm working on.'

He knew what Wang Zhen meant. Among the people around him, besides himself, there was really no one deeply connected to the internet. At least, the navigation webpage he had set up was decent.

Leaving Wang Zhen's place, Zhao Fusheng kept thinking about one question: how had the traffic on this navigation webpage suddenly increased?

According to Wang Zhen, although traffic had been rising before, it was never very high. But recently, traffic had surged, and judging by the IP addresses, they came from all over the country, as if the webpage had become known to everyone overnight.

At first, Wang Zhen thought there was a problem with the backend server. It wasn't until he checked carefully several times that he finally dared to believe this fact.

'What's going on?' Zhao Fusheng rubbed his chin, thinking for a long time but couldn't figure it out.

Walking on the road, people passed by him from time to time. 'Where have you come from, my friend...'

A song came from the campus radio: 'Hello, classmates, I am your good friend Sun Tiantian...'

A pleasant voice sounded, crisp, gentle, with a hint of wonderful reverie.

Sun Tiantian?

Zhao Fusheng then recalled a joke and immediately quickened his pace. At this time, Tan Kaixuan should be in the dormitory.

Sure enough, when he returned to the dormitory, he saw Wen Yu and Shi Nan sitting intently in front of the computer watching a video, while that guy Tan Kaixuan was sitting by the window.

'Oh, listening to the radio?' Zhao Fusheng looked at Tan Kaixuan with a half-smile.

'Yeah, Tiantian's voice is so magnetic. Ear massage, auditory spa!' Tan Kaixuan showed a smile.

Zhao Fusheng chuckled: 'Want to meet her?'

Tan Kaixuan was stunned, looking at Zhao Fusheng laughing there. He felt something was off...