Chapter 1961: Strong Persuasion

"What, you disagree?"

Zhao Fusheng glanced at Ye Jing and asked casually.

Ye Jing nodded: "I think film and television dramas are more important."

Zhao Fusheng naturally understood his thinking. In fact, under different historical backgrounds, the communication strategies chosen for TV and radio programs would show certain differences.

Earlier, the content broadcast on Chinese television media was relatively monotonous, and the formats were also relatively simple.

Mostly, TV aired some TV dramas and popular science programs, while variety shows that could attract the interest of most viewers were still scarce.

After entering the new century, even the more famous variety shows had very simple formats; the concept of reality TV had not yet appeared.

Why did Mango TV's talent show become a nationwide hit? The reason was that at that time, the scarcity of TV programs also determined the singularity of variety show communication strategies. Viewers could only watch the programs they wanted through TV broadcasts, and if they missed the premiere, they had to wait for the rerun.

Compared to before, starting from recent years, variety shows would emerge in a blowout.

Talent shows, food programs, reality shows, talk shows, music programs, experiential programs, challenge programs—all kinds of variety shows appeared one after another before the audience.

The increase in the variety of variety show genres not only gave audiences richer and more diverse choices but also greatly promoted the transformation of variety show communication channels.

From the previous single TV broadcast channel to multi-channel co-broadcasting, a variety show could be watched not only on TV but also on computers and mobile phones.

At the same time, many websites took this opportunity to produce some web dramas and web variety shows, updating variety show formats and lowering the production threshold while bringing excellent variety shows to the audience.

This is the so-called era of全民娱乐 (mass entertainment).

But now, no one knows what will happen.

Everyone thinks that only film and TV dramas can attract viewers to the TV and boost ratings.

Even Mango TV, which has the best domestic variety show development, hasn't noticed this.

Therefore, Zhao Fusheng didn't find Ye Jing's reaction strange.

But the problem is, time waits for no one.

When smartphones become fully popular and the internet develops faster and faster, people will then realize that there can be many choices for variety shows.

Whether it's celebrity reality shows or talk shows, they will all be popular for a while.

In the end, slow variety shows will become everyone's favorite.

The so-called "slow variety show" is a concept relative to the various competitive variety shows of the time.

Specifically, it refers to programs filmed in a relatively loose and free environment, without preset development directions, strict story scripts, complex competition segments, deliberately set conflicts, or defined character traits.

These variety shows, when they emerged in China, all rode on the coattails of the Koreans.

Even Zhao Fusheng himself had to admit this.

Therefore, he thought of preparing in advance and turning his attention to variety shows early.

Because even the Koreans themselves probably didn't expect that what would later sweep across Asia would not be Korean dramas and Hallyu stars, but variety shows.

"What trend do you think internet technology development will take in the future?"

Seeing Ye Jing's firm attitude, Zhao Fusheng suddenly asked him.

Ye Jing was startled and looked at Zhao Fusheng with some surprise. This question seemed more suitable for Dong Guoxiang, since he was in charge of Future Technology and better qualified to answer.

But judging by Zhao Fusheng's demeanor, he was clearly asking him.

After thinking for a moment, Ye Jing said: "I heard Dong Guoxiang say that if nothing unexpected happens, in the future we'll be able to watch movies and TV dramas on computers, and if it gets more advanced, maybe we can use mobile phones to go online."

"Exactly."

Zhao Fusheng nodded: "That's the development of the internet."

As he spoke, he said to Ye Jing: "Think about it. If one day we can casually browse the programs we want to watch on our phones and computers, do you think movies and TV dramas are the only choice?"

"Well..."

Ye Jing was stunned. He opened his mouth to answer Zhao Fusheng but then closed it.

He knew that what Zhao Fusheng said was not impossible.

Or rather, once the technical issues were resolved, many things were actually just a matter of people's thoughts.

"Do you mean this will become a trend?"

Ye Jing was silent for a moment, then asked Zhao Fusheng.

Zhao Fusheng nodded: "Not just a trend, it will even affect the ratings of film and TV dramas."

This was the truth. Years later, there would be fewer people sitting in front of the TV than lying in bed watching on their phones.

Whether it was TV dramas or variety shows, it was the same.

"Really!"

Ye Jing was completely stunned. He really couldn't believe such a thing would happen.

"Collect information on Korean variety shows, prepare well, and if possible, find a TV station as soon as possible to start cooperation with them."

Zhao Fusheng said to Ye Jing in a deep voice.

Ye Jing nodded. His attitude had changed somewhat due to Zhao Fusheng's insistence.

Obviously, Zhao Fusheng was not the kind of person who would do such a thing without reason.

...

...

Leaving Future Film and Television, Zhao Fusheng felt somewhat heavy-hearted.

He knew very well that this time he had suppressed Ye Jing's ideas, but what about next time?

To be honest, for Zhao Fusheng, he knew very well how the future would develop, but the problem was how to convince the people below him—that was the real issue.

"Chairman, you..."

Liu Yiming looked at Zhao Fusheng's expression, somewhat puzzled.

"It's nothing."

Zhao Fusheng shook his head and glanced at Liu Yiming: "Yiming, tell me, if you can't convince someone with reason, what should you do?"

"Then don't convince them."

Liu Yiming said calmly: "Actually, it's normal. Not everyone understands reason."

"And then?"

Zhao Fusheng was a bit surprised, not expecting to get such an answer from him.

"Then just listen to you," Liu Yiming laughed. "You're the boss, the chairman. Even if we lose money, you'll be the one losing the most, won't you?"

"Haha!"

Zhao Fusheng suddenly burst out laughing, leaving Liu Yiming bewildered, not knowing why he was laughing so much.

Had he said something wrong?

"Thank you."

Zhao Fusheng said to Liu Yiming: "You're right."

"Huh?"

Liu Yiming was completely confused, having no idea what Zhao Fusheng was talking about.

Zhao Fusheng smiled and didn't explain further.

Liu Yiming was right; he had indeed been overthinking.

He was the master of Future Group. He didn't need to think too much. Whatever decision he made, he just had to do it.

As for the consequences, he would naturally bear them himself.

The car soon returned home. Zhao Fusheng let Liu Yiming and the bodyguards leave, then went inside.

"Why are you back so early?"

Fan Baobao wasn't home. Zhao's mother happened to be cleaning their place and asked Zhao Fusheng with some curiosity.

Reaching out to pick up his precious daughter, Zhao Fusheng rubbed his face against the little girl's and said to his mother with a smile: "Nothing much. I went to the company to listen to a report and came back."

"Is it okay for Baobao to go shopping at this stage of pregnancy?"

Zhao's mother asked Zhao Fusheng while tidying up.

"It's fine."

Zhao Fusheng laughed: "You know her physique—she's very sturdy. Besides, Zhou Yun is with her, so she'll be in a better mood."

This was true. In Zhao Fusheng's view, a pregnant woman's mood was undoubtedly the most important.

If she was in a bad mood, it would be quite troublesome for a pregnant woman.

"That's true."

Zhao's mother nodded: "You two just stay here comfortably. Your mother-in-law and I can take care of the child at home."

She and Li Yuan could manage taking care of Fan Baobao and Zhao Xue without any problem.

Although the suburban area was indeed a bit far, at least the air was good and the environment was nice, which was beneficial for Fan Baobao's pregnancy.

"By the way, your father is planning to retire."

Zhao's mother recalled something and said to Zhao Fusheng.

"Oh? What about the shares? Did he say how he'll handle them?" Zhao Fusheng was startled, then nodded and asked.

Zhao's mother shook her head: "He didn't mention that. Why don't you call and ask?"

"We'll see."

Zhao Fusheng thought for a moment and shook his head: "Since Dad has his own ideas, let him handle it himself."

This was the truth. Wanda was his father's own business. In Zhao Fusheng's view, since his father wanted to retire, he should let him decide how to deal with the company.

If he meddled rashly, it might upset him.

Most importantly, if handled according to Zhao Fusheng's ideas, his father would probably be quite hurt.

After all, a purely commercial approach was not the right way for his father, or rather, his company still carried some gangster-style management methods.

This was also why Zhao Fusheng had always been reluctant to interfere in his father's company.

For example, almost all of his father's old comrades held important positions in the company.

Their loyalty was undoubtedly unquestionable, but the problem was that they were all middle-aged men in their forties and fifties, with significant issues in ability and expertise.

This was not something loyalty could solve.

However, due to his relationship with them, his father had never dealt with this issue, which to a large extent was a major reason hindering the company's growth.

If it were Zhao Fusheng handling it, he would likely give these people a sum of money and directly let them leave the company to retire at home.

Although this might seem heartless, for a company, it was actually the best way to handle it.

But could his father accept this approach?