Chapter 2171: Doubts

How strong is the individuality of Jiang Wen's films?

Simply put, you cannot measure or understand his films with logic, because it simply doesn't exist.

Jiang Wen's films, no matter when, always adhere to the most classical elements.

Guns and wine, heroes and beauties, vengeance and righteousness, drifting and grand.

These things are undoubtedly the most explosive in terms of hormones.

They are also the most capable of stirring people's hearts and making their blood boil!

The biggest difference between Feng Xiaogang and Jiang Wen is that Feng's problem is how to meet the standard of 'good,' while Jiang's problem is how to restrain his talent so that more people can understand his films.

Jiang Wen's greatest enemy has always been himself.

After all, a man who can turn a commercial film into an art film is truly remarkable.

"Don't worry about censorship."

Zhao Fusheng spoke slowly: "I'll handle it."

Then he said solemnly: "I plan to start warming up this film half a year in advance. What do you all think?"

"Huh?"

Everyone was stunned.

Warm up in advance?

"Yes."

Zhao Fusheng nodded and said calmly: "Cut a few trailers and release one every month."

"Is, is this okay?"

"Yeah, it's too risky!"

"There's never been a promotional method like this."

Several department managers looked at each other, completely taken aback that Zhao Fusheng would make such a request.

In their eyes, this was undoubtedly absurd.

Because there had never been such a promotional method; it was simply nonsense!

Normally, film promotion starts warming up about half a year before release, with intensive promotion one or two months before release.

What Zhao Fusheng was doing was truly insane!

...

...

Was Zhao Fusheng really crazy?

Of course he wasn't.

"Three Best Actor winners sharing the screen is itself a gimmick, plus the comeback of Cherie Chung. Don't you think these gimmicks alone are enough to hype up 'Let the Bullets Fly'?"

Zhao Fusheng looked at the people from Future Film.

"Jiang Wen is one of the most talented directors in China, even among the top few. You are all industry insiders and should know that there is never a 'best' director; everyone's standards are different. In my view, directors should be divided into three types: good directors, great directors, and awesome directors."

Speaking slowly, Zhao Fusheng's voice was calm as he addressed the heads of Future Film seriously.

"A good director can bring in high box office and make investors profit. A great director can win awards—major film festivals, Oscars—that's routine. Then there's the awesome director. Let me give an example: Quentin Tarantino. He and Jiang Wen are both this type. Because what they produce, you have to admire, whether you like it or not!"

The group exchanged glances. They had only known that the boss valued Jiang Wen highly, but they never realized he held Jiang Wen in such high regard.

Zhao Fusheng smiled and said nothing more.

At this point, things would naturally proceed according to his wishes.

The reason was simple: because he was the boss.

Subordinates can make suggestions and raise doubts about what the boss wants to do, but in the end they can only choose to execute.

Because that's the boss.

After arranging this matter, Zhao Fusheng left the meeting room and simply called Ye Jing to explain his plan.

“This is too risky.”

After listening to Zhao Fusheng, Ye Jing was silent for a long time before speaking to Zhao Fusheng.

He understood the industry better than anyone, and he was also more aware of the friendship between Zhao Fusheng and Jiang Wen.

Similarly, he also knew what an excellent director Jiang Wen was.

And what kind of film *Let the Bullets Fly* was.

Under these circumstances, Ye Jing naturally understood exactly what should be done.

But to be honest, he also felt that Zhao Fusheng was really taking a risk.

Because no domestic film had ever been promoted this way before.

Once this was done, to put it nicely, it was a pioneering move, but to put it bluntly, it was taking a risk.

The first person to eat a crab might not necessarily enjoy it.

“If you don't take risks, how can you get returns?”

Zhao Fusheng smiled and said to Ye Jing, “It doesn't matter if we lose money. If we really lose money, I'll make it up to you.”

Ye Jing gave a bitter smile: “It's not about losing money or not, boss!”

He understood the issues involved better than Zhao Fusheng.

The money was actually not much; even if *Let the Bullets Fly* bombed at the box office, Zhao Fusheng would at most lose over a hundred million. But the problem was that this was the first film after Future Films went public.

In other words, what *Let the Bullets Fly* carried was no longer just a matter of the film itself, but more of other significance.

For example, if the film bombed at the box office, the stock price of the entire Future Films would be affected.

That was why Zhao Fusheng didn't like film companies going public.

To put it bluntly, once many things get involved with the financial market, they are no longer pure.

Your film has to consider more things, carry more things. Once it fails, the loss is not just the investment in the film, but also other aspects.

Even, once the stock price falls, the entire company will be affected.

“Stock price...”

Zhao Fusheng frowned, quickly understanding Ye Jing's meaning.

Obviously, Ye Jing was worried that if this failed, it would affect the box office performance of *Let the Bullets Fly*. After all, everyone in the industry knew that *Let the Bullets Fly* was the highlight after Future Films went public.

“It's okay.”

After pondering for a long time, Zhao Fusheng said calmly, “I have confidence in Old Jiang.”

No one knew better than him what the results would be after *Let the Bullets Fly* was released.

A film with a total box office of one billion yuan couldn't possibly disappoint.

In the original history, *Let the Bullets Fly* completely removed Jiang Wen's label as a box office poison and directly made him a super director in everyone's eyes.

This was no joke; it was a fact.

Before *Let the Bullets Fly* was released, not many people in China really knew and understood Jiang Wen.

After all, this guy had always made films that either couldn't be released or, if released, had good word-of-mouth but terrible box office.

But with the hot screening of *Let the Bullets Fly*, Old Jiang was quickly elevated to the altar, becoming a good director in the eyes of the general public.

Under these circumstances, how could Zhao Fusheng not have confidence in this film?

“Alright.”

Ye Jing nodded helplessly, but in his heart, he wondered whether he should contact Jiang Wen and let him talk to Zhao Fusheng in person.

On the other hand, Yu Feihong, after learning about this, was quite supportive of it.