Chapter 2215: Small Matters of the Spring Festival

For many Chinese people, the Spring Festival is a time for visiting relatives and friends.

Many people who don't usually keep in touch or have no time to meet might choose to get together during this period.

The same was true for Zhao Fusheng.

He understood the ways of the world. Although he didn't like participating in public events, that didn't mean he was unwilling to maintain connections with others.

For instance, Zhu Yushi and Han Bin.

These were his old acquaintances, so he definitely had to get in touch.

If they had time, they would meet, chat, and have a meal.

If not, he would make a phone call, exchange some blessings, talk about their recent situations, and see if there was any information to share.

Although Zhao Fusheng's wealth now surpassed that of most people, he didn't put on an air of superiority; instead, he became even more humble.

One can be high-profile in work, but in personal conduct, being low-key never hurts.

From the second day to the fifth day of the lunar new year, Zhao Fusheng stayed at home, receiving relatives and old friends from all over.

Occasionally, he called old friends to maintain their bonds.

Then Jiang Wen and others came to visit, and they gathered together.

After that, it was time for Zhao Fusheng to pay visits.

Xue Yuanfang's family, as well as some influential figures related to the future development of the group, all required his personal visits, such as the Third Master of China Film Group.

Fortunately, although Zhao Fusheng rarely attended public events, he was well-known.

The big shot in Xue Yuanfang's family appreciated him, which was no secret in the capital.

Moreover, his mysterious nature made his personal visits even more flattering to those he called on.

Thus, Zhao Fusheng encountered no difficulties.

On the contrary, everyone he visited felt honored.

Even so, Zhao Fusheng had to travel to several places, and by the time he finished, it was already the tenth day of the first lunar month.

All employees who should be at work had returned.

At this time, a report appeared in the newspaper, mainly about how during the Spring Festival, middle-level leaders of Future Group were on duty while ordinary employees rested.

"Corporate culture should be like this—show more care for grassroots employees and pay attention to their thoughts..."

Reading the newspaper, Zhao Fusheng finally understood why Xue Yuanfang had insisted on doing that earlier.

That guy had already planned it out.

"Did you arrange it in advance?"

Meeting Xue Yuanfang, Zhao Fusheng casually asked him.

Xue Yuanfang nodded: "Yes, isn't corporate image something that is shaped?"

Zhao Fusheng fell silent. Indeed, Xue Yuanfang's words revealed the essence of corporate image.

For any enterprise, its image is actually shaped.

So-called corporate culture, in many people's eyes, should be the inherent essence of the enterprise.

But in fact, any company, as long as it's not a state-owned enterprise—or even if it is—ultimately aims to make a profit.

What is profit?

Literally, it means making money.

So all the packaging about how conscientious a company is, how socially responsible—it's all nonsense. If a company truly doesn't intend to make a profit, what would the boss live on?

In short, no matter how the media hypes it, it all boils down to the word 'interest,' all about shaping the company's image.

Just like the national brands of the past, some companies use that banner, and naturally, their goal is also to make money.

Otherwise, ha, let them donate all their profits to the country and see if they'd do it.

Aren't they national brands? Aren't they national enterprises?

This isn't moral blackmail; it's seeking truth from facts.

Because some companies, under the banner of national brands, make money off the people—this itself is a marketing strategy of moral blackmail.

Not buying domestic products means not patriotic?

Hah.

Opinions vary.

"Don't worry about this."

Xue Yuanfang smiled and said to Zhao Fusheng, "Building the company's image is our PR department's job. You, as the chairman, should continue to play the mystery card."

"Ah? Haha, alright."

Zhao Fusheng was taken aback, then laughed and nodded.

He naturally understood Xue Yuanfang's meaning. In fact, his habit of never appearing in public had become part of Future Group's marketing strategy.

After all, few entrepreneurs did that.

But it must be said that the PR department led by Xue Yuanfang was very skilled. In their portrayal, Zhao Fusheng was shaped as a low-key industrialist.

He could donate generously during an earthquake but refused media interviews.

Over the years, he had consistently done charity but never accepted coverage.

Such a person gave the impression of a doer.

One had to admit that Xue Yuanfang's image-building project was truly successful.

Under these circumstances, most people's recognition of Future Group stemmed from the chairman's non-hype, low-key image.

In their eyes, this was a company with social responsibility that never caused any trouble.

...

...

After the fifteenth day of the first lunar month, the Spring Festival atmosphere naturally faded.

Those who should work went to work; those who should go home went home.

Actually, for most people, the New Year was just an excuse to rest.

After the Spring Festival, everything returned to normal.

The same for Zhao Fusheng—he went about his business, and the group's affairs piled up again.

"Why do I feel like the Spring Festival has left a huge backlog of work?"

Zhao Fusheng sat in his office and said helplessly to Zheng Yao.

Zheng Yao chuckled, pushed a stack of documents in front of him, and said, "Take your time reading."

Rolling his eyes, Zhao Fusheng felt that this woman was mocking him.

"Let's talk business."

Zhao Fusheng decisively changed the subject and asked Zheng Yao, "For the new year, what are the main development directions for the company?"

Zheng Yao was the CEO of the company, and as chairman, Zhao Fusheng naturally needed to get some information from her.

Zheng Yao knew this was serious, nodded, and explained to Zhao Fusheng, "Mainly focusing on real estate, because at this time, the growth trend in the real estate industry is already very obvious."

Speaking of this, she truly admired Zhao Fusheng. Over the years, she hadn't quite understood why he had laid out plans in real estate earlier.

But now, Zhao Fusheng's layout had finally shown its power.

Compared to other companies, Future Group's layout in the real estate sector had become a major profit growth point.

For this alone, Zheng Yao's admiration for Zhao Fusheng only grew.