Chapter 0264: Thinking Too Beautifully

Before Zhao Fusheng could even secretly rejoice at successfully bringing a couple together, his father’s phone call hit him like a hammer.

“You little brat, that membership discount system of yours—you haven’t given it to any other company besides our supermarket, have you?”

Zhao Fusheng was taken aback by his father’s first words.

With a light laugh, Zhao Fusheng said smugly, “Don’t worry, aside from our family, would I tell anyone else this trick?”

“Heh, good thing you didn’t tell anyone, or else if someone came knocking, I wouldn’t be able to save you.” Zhao Dad sneered, his tone unfriendly.

“Huh?”

Zhao Fusheng was stunned, a sense of foreboding rising in his heart.

He knew his father too well. Since he started college, his father rarely spoke to him in such a tone. Even when he did something wrong, his father would just ask for the reason and reason with him, not use this kind of voice.

“Dad, what’s wrong?” Zhao Fusheng quickly asked.

Zhao Dad sighed and said to Zhao Fusheng, “You, right now, tell your counselor and quit your job at the advertising company. If you’ve already signed a contract, your mother and I can go talk to them. If not, we’ll just compensate them some money. You should just focus on your studies at school, understand?”

Zhao Fusheng was dizzy. What was his father trying to do? Why was he suddenly saying all this?

“No, Dad, my plan was pretty good,” Zhao Fusheng said, utterly confused, not understanding what his father meant. This was something supermarkets often did in later years—why wouldn’t it work for their family’s store?

Hearing Zhao Fusheng’s tone, Zhao Dad knew his son was unconvinced. He slowly said, “Let me ask you, you said that if someone spends over a hundred thousand yuan in the supermarket, they get a 50% discount, right?”

“Right, it’s just a supermarket. Who would buy a hundred thousand yuan worth of stuff for no reason? It’s just a reward mechanism…” Zhao Fusheng said casually.

“Is that so? Then let me ask you, what if someone just hangs around our store and actually buys a hundred thousand yuan worth of goods, and then you give them a 50% discount on everything else?” Zhao Dad raised his voice.

Boom!

Zhao Fusheng’s head felt like it had been hit head-on by a truck. His mind buzzed, and he was completely dumbfounded.

Zhao Dad was absolutely right. If that situation occurred, a supermarket open for business couldn’t refuse entry to a customer. Even if they knew the person was deliberately causing trouble, since the rule was set and the customer followed it, how could they refuse to sell?

The big supermarkets in his past life dared to do that because they were sure they had no competitors, and they had regulations in place—unlike Zhao Fusheng, who had come up with this decision on a whim.

After a long silence, Zhao Fusheng’s breathing quickened as he suddenly realized a very important issue: he had been getting too cocky lately.

“Your idea was good. Your Uncle Chen and I discussed it. According to your method, customers who recharge and spend over a hundred thousand yuan get a 10,000 yuan quota for a 50% discount within the next month. We calculated that at most it’s a 9.1% discount, which is acceptable for our supermarket. The same goes for other members—the discount consumption quota is limited and must be used within a specified time.” Seeing Zhao Fusheng silent, Zhao Dad knew his son realized the seriousness of the problem and smiled as he spoke.

“Yeah, I understand.” Zhao Fusheng’s mood was low as he said to his father.

Zhao Dad comforted him a bit more, but someone called him on the phone, so he hung up.

Putting down the phone, Zhao Fusheng gave a bitter smile. Just as the big demon Lu Shu said, around the corner you might not find love, but you might find a beggar.

Rebirth wasn’t omnipotent either. At the very least, he himself wasn’t omnipotent.

He had thought that with all the experience in his mind, even if he didn’t understand supermarket management, he could still help his parents. But it turned out he still had a lot to learn.

If it weren’t for his father’s cautious nature, taking his plan to discuss with others, their supermarket might have run into serious trouble by now.

This was 1999, on the verge of the millennium. Although Ninghai’s economy was relatively slow compared to the rest of the country, wealthy people still existed.

A supermarket with a daily turnover of a hundred thousand yuan and a monthly net profit of over a hundred thousand would surely attract interest.

Not to mention that Zhao Dad had leased the entire floor for two years. Zhao Fusheng could even be sure that within a year, their investment would be recouped, and the rest would be pure profit.

Money stirs the heart. While internally the three-tier equity division system made things solid, externally there would definitely be people trying to get a piece of the pie.

We always say one should not have the heart to harm others, but we must also remember not to lack the heart to guard against others.

Thinking of this, Zhao Fusheng felt a chill all over, even indoors he felt a coldness.

“I really have been too cocky,” Zhao Fusheng silently said to himself again.

In the months since his rebirth, everything had gone smoothly. No matter what he did, he succeeded. This gradually made him overlook some very important facts and become self-righteous.

After all, he had been just an ordinary person before. Now he had not only founded a renowned advertising company but also sold a script to Heavenly King Liu. Even President Xiao and Wang Jinghua, whom he could only look up to in his past life, treated him with respect.

As for selling songs and such, those were even less worth mentioning.

Even his parents had opened the mall with his advice and help. This truly made Zhao Fusheng feel like he had mastered the whole world.

But in fact, he was wrong.

Rebirth doesn’t mean you can conquer everything. Even if a little person dons a cassock, it’s not so easy to become a Buddha.

This lesson was like a slap, hitting Zhao Fusheng hard in the face, making him realize that his shortcomings were far too many.

He couldn’t even manage a small supermarket properly, yet he thought of going to Beijing or Shenzhen to wrestle with the big shots. He’d probably be sold and still be counting the money for them.

One must neither belittle oneself nor think too highly of oneself—this must always be kept in mind.

After pondering for a moment, Zhao Fusheng dialed Wang Zhen’s number.

“How’s it going? How many users?”

Zhao Fusheng asked directly.

Wang Zhen’s excited voice came through: “It’s already broken 300,000, and the growth rate is getting faster. I estimate we’ll hit 400,000 by the 10th of next month.”

“Step up the promotion. The faster, the better. If you need money, tell me, and I’ll find a way.” Zhao Fusheng took a deep breath and said to Wang Zhen.

Wang Zhen nodded: “I know. I calculated that if I deduct labor and other costs, and I handle maintenance, we can last another month.”

Zhao Fusheng said, “Keep Dong Guoxiang; you can let the rest go. Don’t overthink it. Reach 400,000 users as soon as possible.”

“Got it.” Wang Zhen nodded and hung up.

Originally, he didn’t use a mobile phone, but Zhao Fusheng bought him a Little Smart to make contact easier.

Putting down the phone, Zhao Fusheng chuckled. According to Wang Zhen, if nothing unexpected happened, in another week, MyHome would officially break 400,000 registered users. Then he’d like to see if that Mr. Chen could still sit tight.

Interestingly, today was the 26th. In another week, the ads for Brain Gold and Aipu phone would officially air. Zhao Fusheng knew very well that whether Future Advertising could truly stand firm in this circle depended on the market feedback of these two ads.

He believed that at this moment, many people, like him, were watching this matter.

With that thought, Zhao Fusheng dialed Zheng Yao’s phone: “Keep a low profile for the company recently.”

Zheng Yao was taken aback: “Why?”

Clearly, she didn’t understand Zhao Fusheng’s decision. With two major ad productions about to air, shouldn’t they be charging forward now?