Chapter 0026: An Opportunity

Among advertisements for lozenges, the one most deeply etched in Zhao Fusheng's memory was undoubtedly the most famous one starring a certain actress known for her pure image.

At that time, he was about to graduate from university. When this ad aired, it caused an immediate sensation. Even years later, that actress was still regarded as one of the representative pure actresses.

Of course, Zhao Fusheng couldn't immediately produce this advertising plan.

Holding out for the best offer was what a successful advertising professional should do.

When he returned to the dormitory, the Fat and Thin Ascetics were still battling it out on the basketball court. Zhao Fusheng sometimes even wondered if these two guys had played all the basketball they would ever play in their lives in these few years, because in his memory, after graduating from university, they completely abandoned the word 'exercise'.

As for Tan Kaixuan, that guy was probably using the poem he gave him to woo Hu Xia, and he still hadn't come back.

It happened that Zhao Fusheng was alone in the dormitory. He sat down and began to write the copy.

A person's value lies in how much value you create, not how much value you consume.

In the afternoon, sunlight streamed through the window, adding a touch of laziness to the dormitory. At this time, the dormitory was very quiet; students were either taking a nap or enjoying their leisure time, because it was still early before class. For these young people, this was precisely the most comfortable time of the day.

Beside Zhao Fusheng's hand were several reference books taken from the bookshelf: 'Public Relations', 'Media Economics', 'Advertising Psychology', all densely covered with notes.

Throughout the afternoon, like a sponge, he diligently squeezed out all his advertising knowledge from his previous life, striving to transform those seemingly tedious terms into plain explanations and write them into his planning proposal.

Professional terms such as 'halo effect' and 'application of psychology in advertising' appeared several times in the copy. To be fair, without the many practical experiences from his previous life, relying solely on the knowledge he currently possessed, completing a full advertising plan would undoubtedly be a pipe dream.

It wasn't that he couldn't write a plan; after all, having studied advertising for two years, if he couldn't even produce a theoretical advertising plan, it would only prove that Zhao Fusheng had let down his parents who worked hard to support him through university.

The problem was that there was still a considerable gap between theory and reality.

This is like a pilot: even if his physical fitness meets the standards and his theoretical knowledge is perfect, if he hasn't accumulated a certain amount of flight time, he is not a qualified pilot.

The same goes for advertising planning.

For a qualified advertising producer, or any professional in any industry, the most important thing is not so-called academic qualifications, but experience and ability.

Fortunately, transcending the barriers of space and time, the Zhao Fusheng of now possessed experience and ability far beyond others.

He looked up, stretched his body, and yawned, only then noticing that it was already afternoon.

Unconsciously, he had been writing all afternoon.

But looking at the complete advertising planning proposal on the table, Zhao Fusheng revealed a satisfied smile.

Everyone can derive the greatest happiness when they devote themselves wholeheartedly to one thing, because it is something they do with all their passion and energy.

After tidying up briefly, Zhao Fusheng went to the washroom, splashed his face with cold water to refresh himself, checked the time, and decided not to contact Zheng Yao.

Everything was ready, all that was needed was the east wind.

He had prepared everything; the rest depended on how ambitious Zheng Yao's elder relative was.

As long as the other party was a businessman eager to expand his business, Zhao Fusheng believed his advertisement could move him.

……

……

What is happiness?

If happiness had a form, what would it look like?

Perhaps happiness is like glass, because it usually goes unnoticed, but evidence of its existence is that by slightly changing the angle of view, the glass reflects light, asserting its existence more eloquently than anything else. The gentle world is right at hand; even if false memories are tainted, it reveals the transparent colors of glass, forever and ever.

For Zheng Yao, past love was a beautiful memory deep in her heart. Although the final outcome was not perfect, for her, it was a form of growth.

Humans have never actually created anything; they only discover what already exists.

So Zheng Yao knew well that for her, discovering that jerk's true nature earlier was much better than finding out after marriage.

Now, what she cared more about was whether she could become a true strong woman, as Zhao Fusheng had said.

After seeing Zhao Fusheng off, Zheng Yao thought for a long time and then dialed the elder relative's phone number.

'Aunt Liu,' she called sweetly, a smile on her face.

'Oh, Yaoyao, have you come up with a plan so quickly?' Liu Shaomei on the other end was clearly a bit surprised. She had originally given the advertising plan for her company to Zheng Yao because she heard from an old friend that her daughter had recently been heartbroken and was in a bad mood. She hoped Zheng Yao would have something to do to pass the time. But now, it seemed there might be a pleasant surprise.

'Actually, not exactly. I wanted to ask you, Aunt Liu, can you let me handle this advertising plan?' Zheng Yao hesitated before stating her purpose.

'Oh?' Liu Shaomei was taken aback, not expecting Zheng Yao to make such a request. Originally, she had only hoped Zheng Yao would help draft a plan as a favor. But her meaning was clearly to treat this advertisement as a business deal.

'It's like this: I have a plan in hand for your product, but it wasn't made by me; it was by my student. So I wanted to ask you if you could give me a chance.' Zheng Yao took a deep breath and put forward her idea.

Her meaning was clear: the planning copy was not her own work, but she intended to handle this advertisement herself.

Liu Shaomei hesitated for a moment before finally saying, 'How about this: show me the plan later, and I'll decide after I see it.'

After all, she was a businesswoman; friendship was one thing, but casually entrusting the promotion of a hard-developed product to Zheng Yao was out of the question.

Hanging up the phone, Zheng Yao excitedly pumped her fist. For her, this was a beautiful beginning.

In fact, since Zhao Fusheng made that suggestion, a nearly whimsical idea had popped into Zheng Yao's mind. She felt that she could start an advertising company.

In 1999 Ninghai, the word 'advertising' was no longer unfamiliar to many people. In the 1990s, advertisements flooded into people's lives, and everyone had grown accustomed to seeing handsome men and beautiful women on TV holding various products and recommending them.

Zheng Yao saw this as an opportunity, but in Zhao Fusheng's eyes, it was the beginning of an era.