Chapter 0808: The Talks Collapsed

Zhao Fusheng was no fool. As someone who had lived through the era of the internet's vigorous development, he naturally knew how far the internet would evolve in a decade or two. It would be an era where no matter how well you hid, no matter where you did something, you would be discovered.

Even old, dusty stories would be dug up by those sharp-eyed netizens and media.

He certainly didn't want someone one day to unearth today's events online and claim that he had colluded with Xiuzheng Pharmaceutical to deceive consumers.

Although he didn't care much about so-called reputation, what Zhao Fusheng did care about was whether his parents and family would be looked down upon because of this.

Money could be made without restraint, but the way to make money must be reasonable and justified.

Most importantly, one must not violate one's own conscience.

Just as every city has its relative slums, most gold diggers dreaming of striking it rich and sparrows hoping to turn into phoenixes end up empty-handed. But what keeps these people going is nothing more than the occasional example of a lucky one who stands out, and the persistence in their hearts.

Zhao Fusheng was one of them in his previous life, and in this life, he was too.

Only, in the past he was a gold digger, and now he had become a dream chaser.

A person striving for the dream goal in his heart.

"Contact Xiuzheng. Tell them that due to our doubts about product quality, we require them to provide proof," Zhao Fusheng said to Dong Chenxi after a moment of thought.

No matter what, even if they were to terminate the contract, it couldn't be initiated by their side.

After all, they still had to consider each other's face.

To be honest, unless necessary, Zhao Fusheng didn't want to fall out with Xiuzheng. They were a legitimate listed company, and although Future Advertising was now a large advertising agency, it still had to rely on others. If word got out that Future Advertising had offended an advertiser, it would be a major blow to their reputation.

Dong Chenxi nodded: "I understand. Don't worry."

As it turned out, Zhao Fusheng underestimated the bottom line of some people. As a bizarre talent who had transformed from a traffic cop into the heir of a medical family, the boss of Xiuzheng opened Zhao Fusheng's eyes.

Right after Dong Chenxi contacted Xiuzheng, the other party directly stated that they must produce the advertisement according to their specified content. They were willing to pay a high price to buy Zhao Fusheng's plan; if not, there was no need to continue negotiations. Xiuzheng could find other advertising agencies.

As soon as these words came out, even Dong Chenxi, who was usually well-mannered, exploded.

Although back in 1996 when Sisitai was first launched, Xiuzheng Pharmaceutical had invested over three million yuan in advertising on CCTV, using a bombardment method of twelve broadcasts a day for nearly a year.

But times were different now, and Dong Chenxi had never been treated like this before.

"How infuriating! Does having money make you that great?" Dong Chenxi sat opposite Zhao Fusheng, fuming.

Zhao Fusheng had originally planned to come today to negotiate with Xiuzheng's people, but was told that they simply didn't want to talk to him.

"It's nothing serious. This is very normal," Zhao Fusheng said indifferently.

His emotions had now stabilized. Initially, he did feel a sense of anger at being played, but after calming down, Zhao Fusheng realized that this wasn't just a problem with Xiuzheng Pharmaceutical; it was a dark underbelly that existed throughout the entire pharmaceutical industry. The so-called 'conscience medicine' was nothing but a joke.

Not only the pharmaceutical industry, but also the dairy industry, especially the milk powder industry, was a hard-hit area.

Thinking of this, Zhao Fusheng frowned. He thought of Sanlu.

Although he had no children in his previous life, that didn't mean Zhao Fusheng had no feelings about what that company did. In fact, any adult with a bottom line and conscience would not remain indifferent when faced with issues involving children.

With that thought, Zhao Fusheng let out a long breath and said to Dong Chenxi, "Tell Xiuzheng's people that I won't sell the advertising plan. If they have the ability to find someone else to make a plan, that's none of my business. But from now on, I will not take on any pharmaceutical advertising plans."

Since it was all black, Zhao Fusheng might as well not get involved.

"That's... that's it?" Dong Chenxi was stunned, looking at Zhao Fusheng strangely.

In her mind, given Zhao Fusheng's temper, he should have found a way to retaliate. Why was he backing down like this?

Zhao Fusheng shrugged: "Of course, it has to be this way. Don't forget, we're doing business. Since the deal fell through, we can't report him either. Naturally, we have to let it go. Just think of it as meeting a fool."

With that, he didn't wait for Dong Chenxi to speak and left straight away.

Dong Chenxi was completely baffled. She felt that Zhao Fusheng had something unsaid, but since he didn't want her to know, she didn't press further.

In fact, after leaving Future Advertising, Zhao Fusheng dialed Dong Guoxiang's number.

"You can start now."

Holding the phone, Zhao Fusheng said calmly.

Dong Guoxiang on the other end acknowledged and then asked, "To what extent?"

"Mobilize all our connections. Have every portal website report this news. I want netizens across the country to know what kind of company Xiuzheng is," Zhao Fusheng said coldly.

Yes, from start to finish, Zhao Fusheng had never intended to let Xiuzheng off the hook.

Originally, he considered that if the other party voluntarily gave in and had a better attitude, he would warn them a few times not to engage in unnecessary false advertising and to focus more on product quality. But he didn't expect that they wouldn't even give him a chance to speak.

In other words, in the eyes of Xiuzheng's leaders, Zhao Fusheng was just a somewhat delusional advertising planner. Even if he discovered problems with Xiuzheng Pharmaceutical's products, what could he do?

The natural master-servant relationship between advertising agencies and advertisers determined that large companies like Xiuzheng didn't need to care about Future Advertising's attitude at all.

That's why Xiuzheng's marketing director could so arrogantly put on a rogue act in front of Dong Chenxi.

But they didn't know that the most fearsome person at Future Advertising was never the vigorous Dong Chenxi, nor Zheng Yao, who started Future Advertising from scratch in Ninghai, expanded it to Binzhou, and then to Beijing.

Future Advertising's real backbone was Zhao Fusheng.

And the cards Zhao Fusheng held in his hand were far more than they imagined.

So many that even Zhao Fusheng himself felt that dealing with Xiuzheng Pharmaceutical this way might be overkill—like using a butcher's knife to kill a chicken.