Chapter 0229 The Real Reason

Dreams are always beautiful, but reality may not be as beautiful as people imagine.

Zhao Fusheng really hoped Liu Dehua could come over and chat with him now, but unfortunately, the Heavenly King wasn't his assistant; he couldn't be at his beck and call anytime.

When Zhao Fusheng called, Liu Dehua said he was attending a gathering of industry insiders.

“Director Zhao, would you like to come over and join us?”

Liu Dehua suggested with a smile.

Zhao Fusheng hesitated for a moment, then shook his head: “Forget it, I won't disturb you. Let's talk tomorrow when we have time.”

After hanging up, Zhao Fusheng smiled to himself. Maybe he really wasn't cut out for the entertainment industry; at the very least, he had zero interest in such gatherings.

Since Liu Dehua was busy, Zhao Fusheng couldn't call anyone else over. With nothing to do, he took out his professional textbooks and began to study.

“The media for advertising placement, the corresponding audience, and the relationship between the audience and the media…”

Zhao Fusheng knew very well that to produce a complete plan, one needed professional foundational theories. Simply put, without advertising terminology, it would be difficult to turn the new ideas in his mind into reality.

After all, times had changed. Having graduated twenty years ago in his previous life, most of the knowledge in his head had already been returned to the school. So now he was truly studying diligently, even the basic knowledge.

“Hmm, seems like something's missing.” Looking at his textbook, Zhao Fusheng thought for a moment, then realized that in this era, internet usage was not widespread. Most media audiences watched TV, read newspapers, or bought magazines. No one would imagine that in the future, many people would abandon TV and newspapers and stare at their phones all day.

“Knock, knock, knock!”

Someone knocked on the door. Zhao Fusheng closed his book, walked to the door, and opened it to find Dong Chenxi standing there.

“Why are you here?” Zhao Fusheng looked at Dong Chenxi strangely. If she weren't Wang Zhen's girlfriend, he would have wondered what she was doing here late at night.

Dong Chenxi glared at him irritably: “Reporting on work. What, you're the boss but don't go to the set, and I can't even come to report?”

Zhao Fusheng said nothing, turned around, and walked inside.

Dong Chenxi didn't bother with small talk. She sat on the sofa and recounted the day's shooting to Zhao Fusheng, finally saying, “If nothing unexpected happens, we can finish shooting in another week.”

She paused, then said to Zhao Fusheng, “The person in charge from Aipu Mobile is said to be arriving the day after tomorrow. What should we do? Are you going to pick them up at the airport?”

Zhao Fusheng was taken aback: “Why should I pick them up?”

Dong Chenxi smiled bitterly: “Boss, that's the advertiser. Can we afford to offend them?”

Zhao Fusheng waved his hand, understanding her meaning. She was afraid of offending the Aipu Mobile representative and causing misunderstandings.

With that in mind, Zhao Fusheng smiled and said to Dong Chenxi, “Do you know the relationship between advertisers, ad agencies, and celebrities?”

Dong Chenxi shook her head. She really didn't understand what Zhao Fusheng meant. In her view, the advertiser was the biggest. “Let's put it this way: celebrity endorsements are like stocks. The advertiser is the investor, but these investors don't understand finance, so they entrust their money to us ad agencies, which are like investment firms that manage money for others.”

Zhao Fusheng raised a finger and said seriously to Dong Chenxi, “Here you need to note: the stock market has risks, with ups and downs. In the entertainment industry, that corresponds to the popularity of celebrities. If we pick a celebrity for the advertiser who has a scandal the next day and retires the day after, that's a loss. But if we pick a celebrity who was unknown at the time but becomes popular after the ad airs, that's a gain. And the benefit we get is a long-term relationship with the client and the advertising revenue from that relationship.”

After speaking, Zhao Fusheng smiled: “See, now do you understand?”

Dong Chenxi looked at his enthusiastic expression, felt a bit embarrassed, but finally nodded: “I think I get it.”

“Do you know why Aipu Mobile chose our ad agency?”

Zhao Fusheng looked at her expression and said helplessly.

Dong Chenxi was stunned: “Why? Isn't it because your proposal moved Chairman Han?”

This was something almost everyone in the company's upper management knew. If Zhao Fusheng hadn't convinced Han Pojun, the chairman of Aipu, an advertisement with an investment of over a hundred million would never have fallen to Future Advertising. After all, although the industry didn't strictly follow seniority, advertisers weren't fools. They were spending real money and would naturally prefer a well-known ad agency over a small one like Future Advertising.

Zhao Fusheng shook his head: “How could a big boss worth billions be easily moved by a plan of mine?”

Then he sneered: “I only found out later…”

He had heard about it from Zheng Yao. When advertisers choose an ad agency, they consider the return rate. That is, how much profit an ad produced by an agency can bring to the advertiser is evaluated by specialized institutions.

And Future Advertising's previous ads, whether for Qingzui Hapian or Naohuangjin, had received very high evaluations from these institutions. That was the fundamental reason Han Pojun agreed to Zhu Yushi's suggestion.

After hearing Zhao Fusheng's words, Dong Chenxi was dumbfounded. She never imagined there was so much behind the scenes.

“So, the situation now is that Aipu Mobile has high expectations for our proposal?” Dong Chenxi thought for a moment and said to Zhao Fusheng.

Zhao Fusheng nodded: “Qingzui Hapian's sales increased by forty percent. Naohuangjin's projected increase is at least twenty percent. That's why the Han father and son value me so much. Otherwise, do you think they're fools, investing so much money just because I said a few words?”

Businessmen pursue profit. They invest real money and expect returns. If there's no profit, the Han father and son wouldn't agree. Similarly, in Zhao Fusheng's view, he didn't need to be overly obsequious to the Aipu representative. They were just an advertiser's representative. Until the ad aired and showed results, he didn't need to care about anyone's opinion.